7 Rules of Trade Show Etiquette

You want to make a splash and to be competitive during your trade show appearance but trade shows are not the Wild West. There are some rules that one must follow if one wishes to make the right impression on potential clients/connections. The following are commonsense booth etiquette tips that we hope will help you make each and every tradeshow appearance a success.

  • Set up your booth on time: Imagine the impression you will make on other attendees and potential leads by not setting up your booth on time. It will not be a good one. Leads will get the impression that your business is equally chaotic and disorganized. Start setting up things long before the venue opens its doors.
  • Don’t have a messy booth: A well organized, attractive booth is more functional and makes a positive impact on future clients. Our double deck displays are attractive and attention getting and will help you make that vital first impression on customers.
  • Avoid eating and drinking in your booth: Another thing that will give an equally bad impression on potential customers is eating in your booth. This gives clients the idea that you are too busy for them and that you take their presence lightly.
  • Be considerate of other vendors: Be considerate and remember that there are other vendors present at whatever show you attend. Keep your light and sound presentation at respectable levels and do not interfere with another vendor’s presentation to attendees.
  • Learn the prospect’s name: Let the potential customer know that you he/she is the object of your attention buy learning and using his/her name. You could lose a potential sale if he/she believes that you feel they are not important.
  • Stay out of other companies’ booths: This is rude, inconsiderate and as a practical matter sets up the opportunity for other vendors to do the same thing to you. Stick to your own display and your own customers.
  • Listen more and talk less: Finally, don’t overwhelm your prospects with a bunch of sales talk. Allow them to say what they want to say and actively listen.

In short, key contacts are often made at trade shows. They present an open microphone for your company to make its best case for itself. You should know how to turn off and on that mike. You can also help make that first impression of your company positive one by using a trade show exhibit rental Los Angeles from Pop Exhibits, Inc.   

5 Tips for Choosing the Best Booth Location at Your Next Trade Show

Trade shows can be a bit overwhelming —— especially if you’re a newbie. Your team will have many things to consider before it receives its first customers from how to set up your display, to how it compares to others, and much more. One of the most important things to consider is where to place your booth to maximize your ROI. Because as they say in real estate: It is all about location, location, location. In this guide, we’ll share some tactics and techniques to help you choose the right location for your trade show booth

  • Stay near the entrance: This is almost always prime real estate for trade show exhibitors. Why? First, there is much foot traffic near the entrance. Attendees will feel “fresh” when they enter the venue meaning that they will be just starting out on their tradeshow odyssey and will therefore be more likely to be converted. The only drawback here is that this real estate is usually more expensive than other locations.
  • Consider “secondary” locations that receive lots of foot traffic: Is space near the entrance cost prohibitive? Consider locations that always have lots of traffic such as major walkways, food and drink areas, restrooms, etc. These areas are usually less expensive to rent but will still generate considerable foot traffic.
  • Think about doubling up: Consider using a two booth approach instead of one booth in a prime location. This will help you maximize the amount of space that is available at the trade show. Moreover, this approach helps smaller companies who have to compete with large companies that can afford massive single displays. You can opt for a 10×20 booth rental with us for a display that is attractive, attention getting and functional.
  • Choose and reserve your space as early as possible: The more popular the trade show, the more important it will be to reserve your space before your competitors do. There are two reasons for this. First, you may save money by booking early if the venue offers discounts for this. Second, it will give you more potions when it comes to picking a location for your booth(s).
  • Know where other exhibitors/sponsors are: By being near the big players you may be able to capture some of their residual traffic. Just be sure to stay in your own place and do not invade anyone else’s area. This is common tradeshow etiquette.

Finally, the most important thing to remember about tradeshows is that they are all about results. They are all about ROI. You should use all of the above strategies to help guarantee this. However, cost is also a consideration for most exhibitors. This will also govern where you place your booth as well. For trade show exhibit rental in Los Angeles, we can help you make your mark at your next trade show and do so without exhausting your budget.

5 Ways to Grow Your Trade Show Leads

Countless business deals are done at trade shows every year. This is why they are one of the most effective ways you can promote your business whether it is a starter up or an established enterprise. In fact, according to some studies nearly 80% of trade show attendees say that exhibits influenced their decision to purchase from businesses. So, what are the best strategies for increasing your trade show leads?

  • Prepare an elevator pitch…and more: You’ve no doubt heard of the “elevator pitch” by now. This is a concise summation of your business proposal and what it can do for potential clients/partners. When you attend a trade show you should have this brief pitch ready but you should also be ready to expand upon it. A trade show is a time to pitch your company by presenting attendees with brochures, video presentations, product demonstrations and more.
  • Set up pre-show booth meetings: You should plan your trade show appearance at least several weeks in advance. Set up a meeting with attendees in order to gather intelligence on how your display will go.
  • Choose strategically: Part of the planning process of your trade show appearance should to determine if you are even exhibiting your business in the right venue. Make sure that you choose a conference, convention, etc, that aligns with your business and its goals. This will inform you as to the kinds of people who are likely to attend and whether they can help you achieve your business goals.
  • Choose the right location for your trade show booth: The old real estate adage about location, location, location is true of trade show space as well. Try choosing a high traffic area such as near a food and beverage station. You may also wish to choose a location that is adjacent to your competitors so that you can tap into some of their traffic.
  • Make the design of your trade show booth eye-catching: You don’t have to spend many thousands of dollars on an exhibit but it should be attention-grabbing as you will likely face a lot of competition depending on the size of the trade show. Our custom trade show exhibits are attractive yet understated as is our 10×20 trade show booth.

In the end, it’s all about the quality of leads you acquire and not just about sheer numbers. Using these tips you will hopefully be able to generate many quality leads that can make the cost and time you invested in your trade show presentation pay off.  

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