business deals are done at trade shows every year. This is why they are one of
the most effective ways you can promote your business whether it is a starter
up or an established enterprise. In fact, according to some studies nearly 80%
of trade show attendees say that exhibits influenced their decision to purchase
from businesses. So, what are the best strategies for increasing your trade
Prepare an elevator pitch…and more: You’ve no doubt heard of the “elevator pitch” by now. This is a concise summation of your business proposal and what it can do for potential clients/partners. When you attend a trade show you should have this brief pitch ready but you should also be ready to expand upon it. A trade show is a time to pitch your company by presenting attendees with brochures, video presentations, product demonstrations and more.
Set up pre-show booth meetings: You should plan your trade show appearance at least several weeks in advance. Set up a meeting with attendees in order to gather intelligence on how your display will go.
Choose strategically: Part of the planning process of your trade show appearance should to determine if you are even exhibiting your business in the right venue. Make sure that you choose a conference, convention, etc, that aligns with your business and its goals. This will inform you as to the kinds of people who are likely to attend and whether they can help you achieve your business goals.
Choose the right location for your trade show booth: The old real estate adage about location, location, location is true of trade show space as well. Try choosing a high traffic area such as near a food and beverage station. You may also wish to choose a location that is adjacent to your competitors so that you can tap into some of their traffic.
Make the design of your trade show booth eye-catching: You don’t have to spend many thousands of dollars on an exhibit but it should be attention-grabbing as you will likely face a lot of competition depending on the size of the trade show. Our custom trade show exhibits are attractive yet understated as is our 10×20 trade show booth.
the end, it’s all about the quality of leads you acquire and not just about
sheer numbers. Using these tips you will hopefully be able to generate many
quality leads that can make the cost and time you invested in your trade show
presentation pay off.
Evaluating your trade show budget to find ways to get creative with how your money is being spent is important to do from time to time. Exhibition booth design is constantly evolving. Sometimes all it takes it a little out-of-the-box thinking to save you some serious money! Your trade show budget can be cut down in many ways from managing travel, lodging, eating, and entertainment expenses to changing shipping strategies. The focus here is on making your trade show booth as high-impact as possible for less money.
Rent instead of purchasing
Does your company only attend one or two trade shows/year? Does your look change often? If so, renting an exhibit might make the most sense for you. We’ve written a number of articles on this topic! Renting can be a fantastic way to save money while maintaining your exhibition booth design flexibility.
Get a lighter booth to save on transportation costs
This only really makes sense if you’re in the market for a new booth anyway, but it’s worth mentioning. Newer booths are often built from lighter-weight, higher-strength materials. In addition to being less expensive to ship they often have a sleeper, more updated look to them as well. Reducing weight saves on both shipping and drayage (material handling) costs at the show.
Update your current exhibition booth design, but shop around for the best price!
If your company has already invested in a trade show booth but it’s not suiting your current needs, it might be time to look into a cost-effective replacement. Shop around to see what will be the best long-term fit while keeping renting in mind as a cost-saving option as well. Oftentimes the most cost-effective path is to add new components to your existing booth or update the graphics.
Make sure assembly is straight-forward
If you or someone from your company is installing your booth, insure your exhibition booth design is easy to assemble. An outside I & D company should be familiar with your display manufacturer to avoid costly set up delays. Unnecessary delays can rack up labor costs quickly!
Items to consider before getting a labor estimate:
Do you have a hanging sign? If so, make sure someone on your labor team knows to assemble it for the riggers.
Will electric need to be installed?
Need any special equipment? You’ll want to arrange for it to be at your booth ahead of time if so to avoid delays.
Is there furniture to be assembled?
What are the booth materials?
Who will install your flooring? If you order flooring through us, we’ll handle this. If it’s through the show make sure it’s down before your install team arrives to avoid delays.
Who will provide the supervision on the show floor? We will if you rent through us. Otherwise, make sure someone who’s familiar with your booth will be around to ensure everything gets done as efficiently as possible!
Deciding how to ship
Direct to Show or to the Advanced Warehouse? – If timing permits, it is almost always best to ship to the advanced warehouse. That way your freight is more likely to be at your booth space by your move-in time. You’ll need to allow extra time when shipping direct to account for delays. Delays can be caused by the truck driver having to check into the marshaling yard, waiting to be called to unload, and getting paperwork. To be safe, you’ll want to delay your labor start time by about 4 hours to give your freight time to make it to your booth before set up begins. You don’t want to end up paying your install crew to stand around waiting for something to do for hours! When renting from P.O.P. Exhibits Inc., we’ll always ship to the advance warehouse whenever possible.
Scheduling Dismantle – Always take into account the entire schedule to avoid delays when scheduling dismantle with your labor & shipping companies. Oftentimes it’s safest to schedule labor for the morning after and shipper to come later in the afternoon. This is because returning the empty freight can take a while, especially for large shows. If your show requires the floor to be cleared by 12pm the next day you might consider scheduling labor for a couple hours after the show breaks.
Keep in mind that if you’re renting your exhibit through P.O.P. Exhibits Inc. we’ll handle I & D for you at a guaranteed price. That means that no matter the hiccups encountered on the show floor, your price is fixed.