Evaluating your trade show budget to find ways to get creative with how your money is being spent is important to do from time to time. Exhibition booth design is constantly evolving. Sometimes all it takes it a little out-of-the-box thinking to save you some serious money! Your trade show budget can be cut down in many ways from managing travel, lodging, eating, and entertainment expenses to changing shipping strategies. The focus here is on making your trade show booth as high-impact as possible for less money.
Rent instead of purchasing
Does your company only attend one or two trade shows/year? Does your look change often? If so, renting an exhibit might make the most sense for you. We’ve written a number of articles on this topic! Renting can be a fantastic way to save money while maintaining your exhibition booth design flexibility.
Get a lighter booth to save on transportation costs
This only really makes sense if you’re in the market for a new booth anyway, but it’s worth mentioning. Newer booths are often built from lighter-weight, higher-strength materials. In addition to being less expensive to ship they often have a sleeper, more updated look to them as well. Reducing weight saves on both shipping and drayage (material handling) costs at the show.
Update your current exhibition booth design, but shop around for the best price!
If your company has already invested in a trade show booth but it’s not suiting your current needs, it might be time to look into a cost-effective replacement. Shop around to see what will be the best long-term fit while keeping renting in mind as a cost-saving option as well. Oftentimes the most cost-effective path is to add new components to your existing booth or update the graphics.
Make sure assembly is straight-forward
If you or someone from your company is installing your booth, insure your exhibition booth design is easy to assemble. An outside I & D company should be familiar with your display manufacturer to avoid costly set up delays. Unnecessary delays can rack up labor costs quickly!
Items to consider before getting a labor estimate:
Do you have a hanging sign? If so, make sure someone on your labor team knows to assemble it for the riggers.
Will electric need to be installed?
Need any special equipment? You’ll want to arrange for it to be at your booth ahead of time if so to avoid delays.
Is there furniture to be assembled?
What are the booth materials?
Who will install your flooring? If you order flooring through us, we’ll handle this. If it’s through the show make sure it’s down before your install team arrives to avoid delays.
Who will provide the supervision on the show floor? We will if you rent through us. Otherwise, make sure someone who’s familiar with your booth will be around to ensure everything gets done as efficiently as possible!
Deciding how to ship
Direct to Show or to the Advanced Warehouse? – If timing permits, it is almost always best to ship to the advanced warehouse. That way your freight is more likely to be at your booth space by your move-in time. You’ll need to allow extra time when shipping direct to account for delays. Delays can be caused by the truck driver having to check into the marshaling yard, waiting to be called to unload, and getting paperwork. To be safe, you’ll want to delay your labor start time by about 4 hours to give your freight time to make it to your booth before set up begins. You don’t want to end up paying your install crew to stand around waiting for something to do for hours! When renting from P.O.P. Exhibits Inc., we’ll always ship to the advance warehouse whenever possible.
Scheduling Dismantle – Always take into account the entire schedule to avoid delays when scheduling dismantle with your labor & shipping companies. Oftentimes it’s safest to schedule labor for the morning after and shipper to come later in the afternoon. This is because returning the empty freight can take a while, especially for large shows. If your show requires the floor to be cleared by 12pm the next day you might consider scheduling labor for a couple hours after the show breaks.
Keep in mind that if you’re renting your exhibit through P.O.P. Exhibits Inc. we’ll handle I & D for you at a guaranteed price. That means that no matter the hiccups encountered on the show floor, your price is fixed.
Designing an effective 20×20 trade show booth is one of the most important things you can do for your next show. Your exhibit design should reflect your companies goals for that show while also being inviting, commanding attention and being informative. Below are some tips for creating a design that’s more effective with examples of some of our 20×20 trade show booth designs designs.
Stand out from the competition
Since you’re competing with hundreds of other companies selling similar products, it’s imperative that your design showcase your product effectively. Clear and concise graphics that are informative but not overwhelming are a must. Finding creative ways to incorporate tangible products that show attendees can see and interact with is also a great way to showcase your brand.
This booth is a great one for displaying product while still providing space for eye-catching graphics. The counters provide ample surface space for product demos. Storage can be added as well for additional functionality.
You want visitors to feel free to walk in and out of your 20×20 trade show booth. By eliminating barriers on all or most sides, potential customers will be more attracted to your space. You want to create a welcoming and approachable space where visitors can come and go with ease.
This booth showcases open space nicely with workstations scattered but still leaving plenty of open space on every side. The booth is free of clutter but still informative with the demo workstations with graphics on the backside.
What is it? Experiential marketing is achieved by creating a memorable experience of your company including some interactive elements in your space. This type of marketing generates excitement and brand loyalty. People remember good experiences, so creating something interactive is a great way to make an impression.
Keep it simple
You have only seconds to grab the attention of passers-by, so keep things simple by only showcasing what’s most important to your brand in your 20×20 trade show booth. Simplicity is appealing. It’s easy to feel overwhelmed when entering a cluttered space, and overwhelmed isn’t the feel you’re going for! Look for furnishings that are inviting, relaxing, and encourage visitors to stay a while (think charging tables!). The longer visitors want to hang out, the more time your staff has to talk up your brand and find you quality leads.