want to make a splash and to be competitive during your trade show appearance
but trade shows are not the Wild West. There are some rules that one must
follow if one wishes to make the right impression on potential
clients/connections. The following are commonsense booth etiquette tips that we
hope will help you make each and every tradeshow appearance a success.
Set up your booth on time: Imagine the impression you will make on other attendees and potential leads by not setting up your booth on time. It will not be a good one. Leads will get the impression that your business is equally chaotic and disorganized. Start setting up things long before the venue opens its doors.
Don’t have a messy booth: A well organized, attractive booth is more functional and makes a positive impact on future clients. Our double deck displays are attractive and attention getting and will help you make that vital first impression on customers.
Avoid eating and drinking in your booth: Another thing that will give an equally bad impression on potential customers is eating in your booth. This gives clients the idea that you are too busy for them and that you take their presence lightly.
Be considerate of other vendors: Be considerate and remember that there are other vendors present at whatever show you attend. Keep your light and sound presentation at respectable levels and do not interfere with another vendor’s presentation to attendees.
Learn the prospect’s name: Let the potential customer know that you he/she is the object of your attention buy learning and using his/her name. You could lose a potential sale if he/she believes that you feel they are not important.
Stay out of other companies’ booths: This is rude, inconsiderate and as a practical matter sets up the opportunity for other vendors to do the same thing to you. Stick to your own display and your own customers.
Listen more and talk less: Finally, don’t overwhelm your prospects with a bunch of sales talk. Allow them to say what they want to say and actively listen.
In short, key contacts are often made at trade shows. They present an open microphone for your company to make its best case for itself. You should know how to turn off and on that mike. You can also help make that first impression of your company positive one by using atrade show exhibit rental Los Angeles from Pop Exhibits, Inc.
If your company attends multiple shows/year, you might end up purchasing several kinds of exhibits for different types of events. For big shows you might have a large custom island exhibit while smaller shows require a 10×10 inline exhibit. It’s becoming more and more common, however for companies to request a Multi-purpose Custom exhibit design that’ll work for all or most of their shows.
A multi-purpose custom exhibit that can seamlessly transform from a 20×20 into a 10×20 or 10×10 inline is quite a design challenge. The designs need to be composed of components that are able to be used for the smaller size booths. Not only do they need to transform, but they need to be functional and aesthetically appealing in all forms. They also need to be upgradeable, hold up well to many uses and be used at many types of events. Phew!
In some cases it’s simple. A smartly designed large backwall can be broken down to function as a 10×10 or 10×20 exhibit. In other cases the designs need to be more clever.
Financial Benefits of Multi-Purpose Custom Exhibits
While the initial custom exhibit is typically a bit more expensive than a standard design, the versatility means big cost savings long-term. One quality Multi-purpose custom exhibit might cost around 100k, for example. But compared to purchasing separately a 10×10 for 25k, a 10×20 for 30k and an island for 80k you’re actually saving quite a bit. This is especially true if your needs remain relatively consistent and you can utilize the same design for a number of years.
No matter the size show and booth you use, your look remains consistent with a multi-purpose custom exhibit. Since all were designed as a cohesive set you can insure that your colors, graphics and product displays remain consistent between trade shows.
Where to begin?
Start off by determining your trade show schedule and your planned booth sizes for those shows. Do you have any special requirements for certain shows? How long will the exhibit be used for? It also helps to define your marketing goals and figure out how your exhibit will help you reach those goals.
Evaluating your trade show budget to find ways to get creative with how your money is being spent is important to do from time to time. Exhibition booth design is constantly evolving. Sometimes all it takes it a little out-of-the-box thinking to save you some serious money! Your trade show budget can be cut down in many ways from managing travel, lodging, eating, and entertainment expenses to changing shipping strategies. The focus here is on making your trade show booth as high-impact as possible for less money.
Rent instead of purchasing
Does your company only attend one or two trade shows/year? Does your look change often? If so, renting an exhibit might make the most sense for you. We’ve written a number of articles on this topic! Renting can be a fantastic way to save money while maintaining your exhibition booth design flexibility.
Get a lighter booth to save on transportation costs
This only really makes sense if you’re in the market for a new booth anyway, but it’s worth mentioning. Newer booths are often built from lighter-weight, higher-strength materials. In addition to being less expensive to ship they often have a sleeper, more updated look to them as well. Reducing weight saves on both shipping and drayage (material handling) costs at the show.
Update your current exhibition booth design, but shop around for the best price!
If your company has already invested in a trade show booth but it’s not suiting your current needs, it might be time to look into a cost-effective replacement. Shop around to see what will be the best long-term fit while keeping renting in mind as a cost-saving option as well. Oftentimes the most cost-effective path is to add new components to your existing booth or update the graphics.
Make sure assembly is straight-forward
If you or someone from your company is installing your booth, insure your exhibition booth design is easy to assemble. An outside I & D company should be familiar with your display manufacturer to avoid costly set up delays. Unnecessary delays can rack up labor costs quickly!