We’ve been providing 20×20 trade show booths in Las Vegas for quite a while, and have seen a bit of everything. It seems that all industries have their norms in terms of the types of designs you expect to see. Despite the industry differences, the end goal is always to get noticed by show attendees. The first step is to gain the attention of prospective customers. Your staff need time to engage them to deliver your marketing message. If it’s your first show, it’s tempting to just try and blend in with your competitors. While this may seem safe, it won’t get you any attention! Here are some ways you can differentiate your companies trade show booth in order to stand out from the competition.
Some ways to stand out:
Structure: Get creative! We have a number of 20×20 trade show booth designs to choose from, but don’t be afraid to request changes. Don’t be afraid to try something different than what you’ve done at past shows. Running A/B tests with different designs is a great way to find what general design works best for your company. See some examples of great design structures in our Portfolio.
Product Displays: Avoid over-crowding your surfaces with product. Look around at what your competitors are doing, and try something a little different. The goal is to get attendees pausing long enough to notice your message and products, so don’t be afraid to think out of the box a bit.
Lighting: One of the easiest ways to change up a tired design is with new lighting. Colored LED lights can go a long way in grabbing attention. Lighting can be used to highlight a product, bring attention to a design element, enhance your color scheme, or create soft ambiance in a lounge area.
Booth staff: Make sure to bring your best employees to staff your 20×20 trade show booth. Staff members who have been with the company a while and know the ins and outs of not only your products but your competitors as well. You want staff who feel comfortable talking about your products, are personable and energetic.
Colors: Many industries have a somewhat standard color palette. Blue and white are staples in the medical field, for instance, as they convey reliability, calmness and cleanliness. To stand out, try and avoid the standard color palette of your industry. Picking a unique color palette is a simple way to help you stand apart from all the other 20×20 trade show booths. Just make sure to do some research before picking a color scheme as certain colors can convey messages that might accurately depict your marketing message or objectives.
Designing an effective 20×20 trade show booth is one of the most important things you can do for your next show. Your exhibit design should reflect your companies goals for that show while also being inviting, commanding attention and being informative. Below are some tips for creating a design that’s more effective with examples of some of our 20×20 trade show booth designs designs.
Stand out from the competition
Since you’re competing with hundreds of other companies selling similar products, it’s imperative that your design showcase your product effectively. Clear and concise graphics that are informative but not overwhelming are a must. Finding creative ways to incorporate tangible products that show attendees can see and interact with is also a great way to showcase your brand.
This booth is a great one for displaying product while still providing space for eye-catching graphics. The counters provide ample surface space for product demos. Storage can be added as well for additional functionality.
You want visitors to feel free to walk in and out of your 20×20 trade show booth. By eliminating barriers on all or most sides, potential customers will be more attracted to your space. You want to create a welcoming and approachable space where visitors can come and go with ease.
This booth showcases open space nicely with workstations scattered but still leaving plenty of open space on every side. The booth is free of clutter but still informative with the demo workstations with graphics on the backside.
What is it? Experiential marketing is achieved by creating a memorable experience of your company including some interactive elements in your space. This type of marketing generates excitement and brand loyalty. People remember good experiences, so creating something interactive is a great way to make an impression.
Keep it simple
You have only seconds to grab the attention of passers-by, so keep things simple by only showcasing what’s most important to your brand in your 20×20 trade show booth. Simplicity is appealing. It’s easy to feel overwhelmed when entering a cluttered space, and overwhelmed isn’t the feel you’re going for! Look for furnishings that are inviting, relaxing, and encourage visitors to stay a while (think charging tables!). The longer visitors want to hang out, the more time your staff has to talk up your brand and find you quality leads.
There are a lot of exhibit companies out there. Some of their websites bombard you with flashy images and hundreds of designs, while others take a more simplistic approach. We at P.O.P. Exhibits Inc. do our best to strike a healthy balance. Our preference is to customize our exhibition booth designs to our clients specific needs. We realize, however, that being able to visualize changes to a design is difficult for many.
In many ways, searching for the perfect exhibition booth design is like searching for the perfect dress for a special event. You might have an idea of what you want, but need to shop around until you find something that catches your eye. Then when you find it, you likely still need to make a few alterations before it’s the perfect fit.
In an effort to provide more to catch the eye, we’ve added a number of kits to all of our exhibit rental pages. We hope that by adding more designs, our clients will find it easier to imagine their company fitting into one of these spaces.