5 Tips for Choosing the Best Booth Location at Your Next Trade Show

Trade shows can be a bit overwhelming —— especially if you’re a newbie. Your team will have many things to consider before it receives its first customers from how to set up your display, to how it compares to others, and much more. One of the most important things to consider is where to place your booth to maximize your ROI. Because as they say in real estate: It is all about location, location, location. In this guide, we’ll share some tactics and techniques to help you choose the right location for your trade show booth

  • Stay near the entrance: This is almost always prime real estate for trade show exhibitors. Why? First, there is much foot traffic near the entrance. Attendees will feel “fresh” when they enter the venue meaning that they will be just starting out on their tradeshow odyssey and will therefore be more likely to be converted. The only drawback here is that this real estate is usually more expensive than other locations.
  • Consider “secondary” locations that receive lots of foot traffic: Is space near the entrance cost prohibitive? Consider locations that always have lots of traffic such as major walkways, food and drink areas, restrooms, etc. These areas are usually less expensive to rent but will still generate considerable foot traffic.
  • Think about doubling up: Consider using a two booth approach instead of one booth in a prime location. This will help you maximize the amount of space that is available at the trade show. Moreover, this approach helps smaller companies who have to compete with large companies that can afford massive single displays. You can opt for a 10×20 booth rental with us for a display that is attractive, attention getting and functional.
  • Choose and reserve your space as early as possible: The more popular the trade show, the more important it will be to reserve your space before your competitors do. There are two reasons for this. First, you may save money by booking early if the venue offers discounts for this. Second, it will give you more potions when it comes to picking a location for your booth(s).
  • Know where other exhibitors/sponsors are: By being near the big players you may be able to capture some of their residual traffic. Just be sure to stay in your own place and do not invade anyone else’s area. This is common tradeshow etiquette.

Finally, the most important thing to remember about tradeshows is that they are all about results. They are all about ROI. You should use all of the above strategies to help guarantee this. However, cost is also a consideration for most exhibitors. This will also govern where you place your booth as well. For trade show exhibit rental in Los Angeles, we can help you make your mark at your next trade show and do so without exhausting your budget.

Trade show Exhibit Rental services in Las Vegas

6 Tricks to Writing Post-Tradeshow Emails

You can bet that the trade show in which you recently appeared hosted many others companies. It is also a sure thing that the crowds there saw dozens of product demos and chatted with more sales reps than they can probably remember. But in order to stand out and prosper you must make your company stand out. You have to be able to follow up with the contacts you did make at your trade show appearance so that you can refresh their memories about your fantastic product or service. Or else what was the point of your appearance? Here’s how you can stand out from the crowd by following up your leads with great emails:

  • Start preparing for follow-ups before the exhibit ends: This way the information you gathered from your leads will be accurate and complete. Do so by taking careful notes from your guests about their contact into, their impressions, etc. This will improve the sales process and make your leads feel valued.
  • Use personalization: Another reason that you should start composing your email before the exhibit ends is so you can have enough information to make your correspondence personal. Include in our email the person’s contact information such as their name, phone number, etc. Also, identify the show you attended as this may not be the only show the lead visited.
  • Follow-up in a timely manner: Send your follow up emails out no later than one to two days after the event. Do this so that your email will be fresh in the minds of your leads.
  • Drive your reader to act: You did all your promotion at the event your company attended. Take this opportunity to motivate the reader to visit your website, take advantage of a special trade show attendee promotion, etc.
  • Keep it short and sweet: Your lead may have many other emails to sift through about the exhibit you attended and others. Therefore, you should try to keep your email short, sweet and to the point. If you have trouble doing this there are several templates on the Internet that you can use.
  • Request a follow-up chat: Keep the conversation going by encouraging your potential leads to contact you via email or on your site.

Remember that emails are the easiest and potentially most profitable way to follow up on trade show leads. They are relatively inexpensive and can even help generate more leads. You can also make an impression on potential customers with our custom trade show exhibits and our 10×20 trade show booth. They can make your company stand out in a sea of exhibitors.

Trade show Exhibit Rental services in Las Vegas

5 Ways to Grow Your Trade Show Leads

Countless business deals are done at trade shows every year. This is why they are one of the most effective ways you can promote your business whether it is a starter up or an established enterprise. In fact, according to some studies nearly 80% of trade show attendees say that exhibits influenced their decision to purchase from businesses. So, what are the best strategies for increasing your trade show leads?

  • Prepare an elevator pitch…and more: You’ve no doubt heard of the “elevator pitch” by now. This is a concise summation of your business proposal and what it can do for potential clients/partners. When you attend a trade show you should have this brief pitch ready but you should also be ready to expand upon it. A trade show is a time to pitch your company by presenting attendees with brochures, video presentations, product demonstrations and more.
  • Set up pre-show booth meetings: You should plan your trade show appearance at least several weeks in advance. Set up a meeting with attendees in order to gather intelligence on how your display will go.
  • Choose strategically: Part of the planning process of your trade show appearance should to determine if you are even exhibiting your business in the right venue. Make sure that you choose a conference, convention, etc, that aligns with your business and its goals. This will inform you as to the kinds of people who are likely to attend and whether they can help you achieve your business goals.
  • Choose the right location for your trade show booth: The old real estate adage about location, location, location is true of trade show space as well. Try choosing a high traffic area such as near a food and beverage station. You may also wish to choose a location that is adjacent to your competitors so that you can tap into some of their traffic.
  • Make the design of your trade show booth eye-catching: You don’t have to spend many thousands of dollars on an exhibit but it should be attention-grabbing as you will likely face a lot of competition depending on the size of the trade show. Our custom trade show exhibits are attractive yet understated as is our 10×20 trade show booth.

In the end, it’s all about the quality of leads you acquire and not just about sheer numbers. Using these tips you will hopefully be able to generate many quality leads that can make the cost and time you invested in your trade show presentation pay off.  

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