The Winning Trade Show Event Coordinator

Six important things you can do to improve success. 1. Follow Up on Show Leads After you’ve spent considerable cash preparing and participating in a trade show be sure that when you get back to the office you follow up on show leads. You’d be surprised at how common it is for companies to neglect […]

Tips for Converting Trade Show Visitors to Clients

Attending trade shows is a great way to network, gain more visibility and meet potential customers. Whether you’re a seasoned trade show vet or starting trade show marketing for the first time, you’re likely contemplating how to turn more of your visitors into paying customers. The following tips will help you learn how to effectively […]