So, it’s 2022 and you have a trade show scheduled for the fall and are wondering just how normal things are going to be. Well, you’re not alone. Those of us in the industry are taking steps to be ready for any of the possible new normals. Our focus at P.O.P. Exhibits Inc. is on turnkey rentals and exhibit sales so what this means for us is that we need to design for safe sales encounters. One example of that is shown here, a line drawing of a Two-Story booth. What you see is a sub-divided upper floor so that you can have multiple small group meetings going on at the same time. Downstairs, anywhere you see two vertical support beams we can install the same clear (or colored) plexiglas you’re seeing in stores for protection. In any case, one of the big advantages of Double Deck Exhibits has always been privacy. Now it just might be separation.
Do you know that up until 2012 there were very few exhibit houses offering 2-Story Exhibits for sale and even fewer offering them as rentals. Much has changed and much has been written about Double Deck pros and cons over the last few years but as we get ready to enter 2019 let’s take a moment to review.
Been there done that.
Some of our clients rented a Double Deck and then decided to go back to renting a single level exhibit. One of the reasons for this has to do with weight, for the more an exhibit weighs the heavier the financial burden when it comes to the show imposed expense called Drayage. Multi-Story booth designs have to be structurally engineered so as to…. basically, be safe. This equates to more weight. Another reason might have to do with with space; if you’re able to secure a larger booth space you can spread out and negate the need for extra square footage upstairs. Marketing goals and the need for a different kind of presentation can play a role. Perhaps a large monitor and easily accessible seating are more important that a private conference area.
Double Deck Exhibit Rentals continue to be popular, however, due to a number of positives. There’s the exclusive feeling you get when you are sitting upstairs and sharing that may help in building one on one relationships. It can be relatively open or completely private. The surrounding walls provide tons of branding space as well as visibility from around the hall. The bottom line is that they are impressive, solid, visible and strong. If this is how you like to think of your company perhaps it’s time to move up.
Note: P.O.P. Exhibits Inc. has been offering decks since 2007.