If your company attends multiple shows/year, you might end up purchasing several kinds of exhibits for different types of events. For big shows you might have a large custom island exhibit while smaller shows require a 10×10 inline exhibit. It’s becoming more and more common, however for companies to request a Multi-purpose Custom exhibit design that’ll work for all or most of their shows.
A multi-purpose custom exhibit that can seamlessly transform from a 20×20 into a 10×20 or 10×10 inline is quite a design challenge. The designs need to be composed of components that are able to be used for the smaller size booths. Not only do they need to transform, but they need to be functional and aesthetically appealing in all forms. They also need to be upgradeable, hold up well to many uses and be used at many types of events. Phew!
In some cases it’s simple. A smartly designed large backwall can be broken down to function as a 10×10 or 10×20 exhibit. In other cases the designs need to be more clever.
Financial Benefits of Multi-Purpose Custom Exhibits
While the initial custom exhibit is typically a bit more expensive than a standard design, the versatility means big cost savings long-term. One quality Multi-purpose custom exhibit might cost around 100k, for example. But compared to purchasing separately a 10×10 for 25k, a 10×20 for 30k and an island for 80k you’re actually saving quite a bit. This is especially true if your needs remain relatively consistent and you can utilize the same design for a number of years.
No matter the size show and booth you use, your look remains consistent with a multi-purpose custom exhibit. Since all were designed as a cohesive set you can insure that your colors, graphics and product displays remain consistent between trade shows.
Where to begin?
Start off by determining your trade show schedule and your planned booth sizes for those shows. Do you have any special requirements for certain shows? How long will the exhibit be used for? It also helps to define your marketing goals and figure out how your exhibit will help you reach those goals.
business deals are done at trade shows every year. This is why they are one of
the most effective ways you can promote your business whether it is a starter
up or an established enterprise. In fact, according to some studies nearly 80%
of trade show attendees say that exhibits influenced their decision to purchase
from businesses. So, what are the best strategies for increasing your trade
Prepare an elevator pitch…and more: You’ve no doubt heard of the “elevator pitch” by now. This is a concise summation of your business proposal and what it can do for potential clients/partners. When you attend a trade show you should have this brief pitch ready but you should also be ready to expand upon it. A trade show is a time to pitch your company by presenting attendees with brochures, video presentations, product demonstrations and more.
Set up pre-show booth meetings: You should plan your trade show appearance at least several weeks in advance. Set up a meeting with attendees in order to gather intelligence on how your display will go.
Choose strategically: Part of the planning process of your trade show appearance should to determine if you are even exhibiting your business in the right venue. Make sure that you choose a conference, convention, etc, that aligns with your business and its goals. This will inform you as to the kinds of people who are likely to attend and whether they can help you achieve your business goals.
Choose the right location for your trade show booth: The old real estate adage about location, location, location is true of trade show space as well. Try choosing a high traffic area such as near a food and beverage station. You may also wish to choose a location that is adjacent to your competitors so that you can tap into some of their traffic.
Make the design of your trade show booth eye-catching: You don’t have to spend many thousands of dollars on an exhibit but it should be attention-grabbing as you will likely face a lot of competition depending on the size of the trade show. Our custom trade show exhibits are attractive yet understated as is our 10×20 trade show booth.
the end, it’s all about the quality of leads you acquire and not just about
sheer numbers. Using these tips you will hopefully be able to generate many
quality leads that can make the cost and time you invested in your trade show
presentation pay off.
We’ve been providing 20×20 trade show booths in Las Vegas for quite a while, and have seen a bit of everything. It seems that all industries have their norms in terms of the types of designs you expect to see. Despite the industry differences, the end goal is always to get noticed by show attendees. The first step is to gain the attention of prospective customers. Your staff need time to engage them to deliver your marketing message. If it’s your first show, it’s tempting to just try and blend in with your competitors. While this may seem safe, it won’t get you any attention! Here are some ways you can differentiate your companies trade show booth in order to stand out from the competition.
Some ways to stand out:
Structure: Get creative! We have a number of 20×20 trade show booth designs to choose from, but don’t be afraid to request changes. Don’t be afraid to try something different than what you’ve done at past shows. Running A/B tests with different designs is a great way to find what general design works best for your company. See some examples of great design structures in our Portfolio.
Product Displays: Avoid over-crowding your surfaces with product. Look around at what your competitors are doing, and try something a little different. The goal is to get attendees pausing long enough to notice your message and products, so don’t be afraid to think out of the box a bit.
Lighting: One of the easiest ways to change up a tired design is with new lighting. Colored LED lights can go a long way in grabbing attention. Lighting can be used to highlight a product, bring attention to a design element, enhance your color scheme, or create soft ambiance in a lounge area.
Booth staff: Make sure to bring your best employees to staff your 20×20 trade show booth. Staff members who have been with the company a while and know the ins and outs of not only your products but your competitors as well. You want staff who feel comfortable talking about your products, are personable and energetic.
Colors: Many industries have a somewhat standard color palette. Blue and white are staples in the medical field, for instance, as they convey reliability, calmness and cleanliness. To stand out, try and avoid the standard color palette of your industry. Picking a unique color palette is a simple way to help you stand apart from all the other 20×20 trade show booths. Just make sure to do some research before picking a color scheme as certain colors can convey messages that might accurately depict your marketing message or objectives.