Trade Show Fatigue. How do you handle it? Some exhibitors manage to do it somehow and are handsomely rewarded for their perseverance. We are referring to trade show exhibitors who somehow manage to stay up and energized for the entire event. They manage to shower everyone they meet with smiles, plaudits, and conversation because they know that each attendee could end being a solid lead and potentially a paying customer. So, if you want to join their ranks by beating tradeshow expo fatigue, read on.
Assemble a team you can trust: They less you will have to
micromanage your team, the more you will be able to take breaks in order to
refuel your energy cells. The same goes for your team members as well. If they
have trust and confidence in each other they will also be able to take small
breaks secure in the knowledge that the others have their back.
Take those breaks: Many tradeshows and exhibits
last all day. That means hours of standing on your feet, walking around,
performing demonstrations and engaging people in conversation. If you are on a
conference floor, take an occasional break when you feel yourself tiring. Just
be careful to walk away from your station to take your break.
Wear comfortable shoes: Woman especially make the
mistake of wearing shows that are uncomfortable, e.g., heels. This is a rookie
mistake. Wear shows that look stylish but that you can walk around in all day.
Men should buy shoes that are broken in and are comfortable as well. Finally,
make sure that your entire outfit is comfortable too.
Stay on the move: Get up and move around occasionally
to keep the blood circulating and your interest from waning. This will not only
help you keep from drifting off but it will also give attendees the impression
that you are energetic and ready to engage with them.
Design your booth with care: The quality of your stand makes
a huge impact on your overall appearance and performance at any trade show or
exposition. A well designed exhibition will help you attract more customers and
it will help you combat fatigue. We have taken both these factors into consideration
when designing our 10×20 trade show booth. Our custom trade show
exhibits will help give you an edge over your competitors and make a great
overall impression on potential leads which can be nearly anyone at such
all, remember to have fun. You will find that your general attitude will also
go a long way towards keeping your energy levels up.
generation, greater brand awareness, and heighted sales are benefits that all businesses
hope to reap from their trade show appearance. However, if you haven’t reaped
any of these benefits from your last trade show appearance then it may be time
to do some serious soul searching. Let’s explore some common reasons your trade
show appearances have been less than successful so that you can avoid making
the same mistakes at your next event.
Your booth looks cheesy: If you have decided to put your business in front of the public and compete with other brands then you might as well go all in. Make sure that you get the best booth that you afford and take some time to prepare it for visitors so that it does not look cluttered and unkempt. We have a 10×10 booth rentalthat will make visitors stop and pay serious attention to your business.
You’re sending the wrong people to work your booth: Make sure that hire the right people to work the event. Your employees should be dependable, hard-working and have an eagerness to engage with others. Finally, make sure that the people you do hire are properly trained and have memorized all the details about your company
Lack of preparation: Trade show appearances are not something that you can improvise at the last moment. They take much of preparation such as training your staff, sending out press releases, preparing your graphics and materials, etc. Also, make sure that you and your staff get enough rest before the show before begins.
Not following up with your contacts in a timely manner: Capturing a lead is the beginning not the end of the sales process. Once you have captured a lead, make sure to contact them immediately after the event and remind them about your company. Contact your leads using phone calls or by sending newsletter, emails, etc.
Selecting the wrong trade show: Make sure that the show you attend directly pertains to your product or service. If you do not then you are wasting time and money and lowering your ROI.
Failing to communicate benefits: Remember to communicate quickly and concisely what your product or service can/will do for your visitors. After all, you will have little time to pitch your potential client moves on to another exhibitor.
In short, if your trade show appearances have not exactly been stellar it is not too late to change it. Follow the above advice and look at each exhibit as a new challenge. We can help you to make your presentation look more polished with our trade show exhibit rentalin Los Angeles. We have displays that will attract visitors. The rest is up to you.
in the digital age is growing more and more complex instantaneous. However, it
is also growing more impersonal at the same time. Business leaders know this
and it is why some are going forward into the past in order to find ways to
engage with customers – in person. This is the one reason why expos and
tradeshows will always be effective marketing tools. Here are 6 other reasons
why face-to-face marketing is the best method of engaging with new customers.
Helps your business communicate more effectively: With in-person communication you can convey to listeners tone, body language and verbal cues that get lost in emails, newsletters etc. Thus, your team is better able to communicate your company’s message without the barriers that surround digital forms of communications.
Helps create instant visibility: Face to face communications with the public puts you in contact with your target audience immediately. Thus, you are able to gauge their response to your presentation and adjust your pitch or even make changes to your product.
Helps you get better acquainted with your target audience: People remember personal conversation and encounters with other people much better than they remember emails or newsletters they have read.
Helps your team develop active listening skills: Often times, potential leads feel as though the person pitching to them is only interested in the sale. This kind of objectification can turn potential clients away. Sales people who are active listeners leave customers with the impression that they truly care about them as individuals.
Helps you forge more personal relationships with the public: Reliability, interest and likeability are key factors in building strong relationships. Study after study has shown that these factors greatly influence consumer behavior.
Helps you understand your audiences pain points: Knowing the needs of your target audience gives you a better handle on solving their specific needs and challenges.
Overlooking the value of in person contact can cause your business to lose its competitive advantage. The companies that find the most success at trade shows know this. And now so do you. You can make your employees more comfortable and stand out at your next trade show with one of our double deck exhibits. We sell a double deck booth that is affordable and attention getting.