Tips to Modernize Your Existing Trade Show Booth

What do you do if your trade show display hasn’t yet reached its expiration date, but your marketing goals, colors and branding are ready for a change? There are a lot of cost-effective ways you can repurpose your existing trade show display without tossing it completely. 

Update the lighting:

Adding some color changing lights, light boxes and creative product lighting can transform your exhibit quickly and on a budget. New lighting options are constantly being introduced, so keep your eye out for the latest trends. Color programing capabilities are becoming more and more sophisticated as lighting tech advances. Adding a simple color changing strip light behind a monitor or workstation can go a long way in modernizing the look of your exhibit. 

Change up the graphics:

Updating your graphics is by far the easiest way to dramatically change the look of your booth. Some of our clients change their graphics for every show to as their message/look evolves. Depending on the amount of graphics on your existing booth, this may or may not be cheap, but you don’t have to replace everything. It’ll definitely be cheaper than replacing hardware, however! In order to guarantee your new graphics work on your booth, it’s best to order replacement graphics through your original exhibit company.

Hanging Signs:

Adding an overhead hanging sign is an easy way to grab more attention without changing your booth at all. Many shapes and sizes are available. Motion and lighting can also be added for some extra flair.

Change the flooring:

Changing the style or color of your flooring can make a dramatic visual change in your booth. We’ve been seeing a lot more clients opt for mock-wood vinyl flooring lately. We offer vinyl flooring for our rental exhibits in a variety of shades.

Add-on Sections:

This is a great option if your footprint changes from show to show. You can use your existing booth as the “core” of your display then fill out the space with some additional components. Adding in things like workstations, charging counters, and additional seating work well.

Reconfigure:

See if the existing physical layout of your display can be altered using the same parts. This will change your booths appearance and functionality without needing to start over completely.

Switch up the furnishings:

Flip through some magazines and see what’s popular currently. Rental furnishings are constantly getting new inventory as trends change. If you own outdated furniture, it might be time to toss it and switch to renting. That way you can relatively inexpensively update your look from show to show.

Vinyl Flooring, bold overhead sign and backless stools help give this island a modern feel.

Why Trade Shows Are Still Valuable

Though sometimes seen as a dying industry, trade shows in reality are as popular as ever. Furthermore, they have the potential to be more valuable than online marketing… if you know what you’re doing.

Below are just a few of the benefits of trade shows that online marketing can’t provide. 

Quality leads:

Over 90% of trade show attendees are there to learn about new services and products in your companies industry. Those of us who’ve done online marketing know that lead quality MATTERS, and the leads acquired at trade shows are on average more valuable.

One-on-one interactions:

In a world being taken over by the internet and social media, sometimes we forget the value of face-to-face marketing. The connection you can make with someone in person far exceeds any made by email and phone calls. Personal connection is important and that won’t change anytime soon.

Industry Connection:

When you attend your industries trade show, everything is concentrated in that location. No matter your goals there will be something of value for you to gain from attending. Whether it’s access to prospective clients, industry announcements, or news of upcoming trends, there’s something in it for even small companies just starting out.

But if it’s your first show, how will you stand out? 

How to stand out at a trade show

Firstly, do some research before the show. Figure out what your core audience will be, what the competition will look like, and what type of attendees to expect. You’ll be better able to target your marketing efforts if you know your audience well. 

Network and utilize social media before the show. Leading up to the event spend some time talking to people in your industry and don’t forget to followup when the show is over. Pick up your social media activity before the event. Create some hype around a new announcement, product launch, or special opportunity happening at the trade show. Make sure to include your booth number in your posts along with the times any special giveaways will be happening. 

Choose good signage. Choose colors and fonts that match your brand but will also stand out. You’ll be competing with hundreds of competitors and don’t want your brand to get lost! If you’re in an island space consider adding an overhead hanging sign. You want your attendees to be able to find you easily as navigating large shows can be daunting. Make sure you’re as easy to spot as possible!

Engage with P.O.P. Exhibits Inc.
example of a circular overhead hanging sign

Consider a giveaway. Giveaways are a must at marketing events. They naturally attract people walking by who may not otherwise stop at your booth and attract buzz throughout the show. The giveaway you choose will largely depend on your budget. The key is to find something original that people actually want or need. You can either find a unique promotional product to brand and plan to give away a LOT of them, or spend your giveaway budget on a nicer item and have visitors enter to win. The right giveaway has the potential to create a ton of buzz around your booth, so give it some thought and promote it!

With a little planning and help from a quality exhibit manufacturer, we’re confident you’ll be able to stand out and gain some quality leads from your first show. We at P.O.P. Exhibits Inc. do our best to make the process of exhibiting as easy as possible. Our exhibit rental program includes logistics as well as I & D so that you’re able to just show up and focus on what matters. Give us a call to learn more about our exhibit rental program! (800) 880-6498

6 Smart Ways to Make Your Next Trade Exhibit Stand Out

Trade shows are an excellent way to generate leads and to introduce your product to prospective clients. However, it is easy to be overlooked by merchants who may have a bigger booth and a flashier display than smaller exhibitors. This is why it is important to know a few tricks that will help you stand out among even the savviest merchants. Here are six things you can do to stand out among the trade show crowds to make the best impression possible.

  • Start long before you get there: Spend the weeks and even months before the trade show thinking out your exhibit and how your will present your product or service to the audience. Make sure that you have handouts like T-shirts, fliers, pencils and other promotional items ready.
  • Wisely use audio-video materials: Use interactive A/V presentations to draw attendees to your exhibit like months to a flame. Your well produced presentation can be as simple as a monitor a keyboard and a computer or as intricate as a wide screen display so long as it is engaging, informative and interesting.
  • Be hospitable: People enjoy doing business with people who make them feel special and appreciated. Provide your prospects with pleasant conversation, refreshments, etc., to let them know that they are the focus of your marketing efforts.
  • Hold a giveaway contest: Giveaways are an excellent way to build a mailing list and if your company does not hold one you may be missing the opportunity to gain some A-1 prospects. Just be sure that your giveaway is fun and that the prize(s) will be something that the public will find valuable.
  • Invest in a great exhibition stand: Invest – and that is the key word – in the best exhibit you can to make your display stand apart from the others. You don’t have to spend a fortune for a custom stand that can wow the audience and put your product in their minds.
  • Hire a celebrity spokesperson: If your budget allows it, hire a celebrity to help you sell your company. The celebrity you choose doesn’t have to be an A-lister, it can be a local celebrity.

Using these tips you can compete with some of the larger exhibitors. You can also gain parity with the big boys (and girls) with a 10×20 trade show booth. Our custom trade show exhibits can adapt to a variety of different products and industries.