6 Reasons Your Trade Show Appearance was not Successful

Lead generation, greater brand awareness, and heighted sales are benefits that all businesses hope to reap from their trade show appearance. However, if you haven’t reaped any of these benefits from your last trade show appearance then it may be time to do some serious soul searching. Let’s explore some common reasons your trade show appearances have been less than successful so that you can avoid making the same mistakes at your next event.

  • Your booth looks cheesy: If you have decided to put your business in front of the public and compete with other brands then you might as well go all in. Make sure that you get the best booth that you afford and take some time to prepare it for visitors so that it does not look cluttered and unkempt. We have a 10×10 booth rental that will make visitors stop and pay serious attention to your business.
  • You’re sending the wrong people to work your booth: Make sure that hire the right people to work the event. Your employees should be dependable, hard-working and have an eagerness to engage with others. Finally, make sure that the people you do hire are properly trained and have memorized all the details about your company
  • Lack of preparation: Trade show appearances are not something that you can improvise at the last moment. They take much of preparation such as training your staff, sending out press releases, preparing your graphics and materials, etc. Also, make sure that you and your staff get enough rest before the show before begins.
  • Not following up with your contacts in a timely manner: Capturing a lead is the beginning not the end of the sales process. Once you have captured a lead, make sure to contact them immediately after the event and remind them about your company. Contact your leads using phone calls or by sending newsletter, emails, etc.
  • Selecting the wrong trade show: Make sure that the show you attend directly pertains to your product or service. If you do not then you are wasting time and money and lowering your ROI.
  • Failing to communicate benefits: Remember to communicate quickly and concisely what your product or service can/will do for your visitors. After all, you will have little time to pitch your potential client moves on to another exhibitor. 

In short, if your trade show appearances have not exactly been stellar it is not too late to change it. Follow the above advice and look at each exhibit as a new challenge. We can help you to make your presentation look more polished with our trade show exhibit rental in Los Angeles. We have displays that will attract visitors. The rest is up to you.   

6 Reasons Face-To-Face Marketing Is Important

Communications in the digital age is growing more and more complex instantaneous. However, it is also growing more impersonal at the same time. Business leaders know this and it is why some are going forward into the past in order to find ways to engage with customers – in person. This is the one reason why expos and tradeshows will always be effective marketing tools. Here are 6 other reasons why face-to-face marketing is the best method of engaging with new customers.

  • Helps your business communicate more effectively: With in-person communication you can convey to listeners tone, body language and verbal cues that get lost in emails, newsletters etc. Thus, your team is better able to communicate your company’s message without the barriers that surround digital forms of communications.
  • Helps create instant visibility: Face to face communications with the public puts you in contact with your target audience immediately. Thus, you are able to gauge their response to your presentation and adjust your pitch or even make changes to your product.
  • Helps you get better acquainted with your target audience: People remember personal conversation and encounters with other people much better than they remember emails or newsletters they have read.
  • Helps your team develop active listening skills: Often times, potential leads feel as though the person pitching to them is only interested in the sale. This kind of objectification can turn potential clients away. Sales people who are active listeners leave customers with the impression that they truly care about them as individuals.
  • Helps you forge more personal relationships with the public: Reliability, interest and likeability are key factors in building strong relationships. Study after study has shown that these factors greatly influence consumer behavior.
  • Helps you understand your audiences pain points: Knowing the needs of your target audience gives you a better handle on solving their specific needs and challenges.

Overlooking the value of in person contact can cause your business to lose its competitive advantage. The companies that find the most success at trade shows know this. And now so do you. You can make your employees more comfortable and stand out at your next trade show with one of our double deck exhibits. We sell a double deck booth that is affordable and attention getting.   

7 Rules of Trade Show Etiquette

You want to make a splash and to be competitive during your trade show appearance but trade shows are not the Wild West. There are some rules that one must follow if one wishes to make the right impression on potential clients/connections. The following are commonsense booth etiquette tips that we hope will help you make each and every tradeshow appearance a success.

  • Set up your booth on time: Imagine the impression you will make on other attendees and potential leads by not setting up your booth on time. It will not be a good one. Leads will get the impression that your business is equally chaotic and disorganized. Start setting up things long before the venue opens its doors.
  • Don’t have a messy booth: A well organized, attractive booth is more functional and makes a positive impact on future clients. Our double deck displays are attractive and attention getting and will help you make that vital first impression on customers.
  • Avoid eating and drinking in your booth: Another thing that will give an equally bad impression on potential customers is eating in your booth. This gives clients the idea that you are too busy for them and that you take their presence lightly.
  • Be considerate of other vendors: Be considerate and remember that there are other vendors present at whatever show you attend. Keep your light and sound presentation at respectable levels and do not interfere with another vendor’s presentation to attendees.
  • Learn the prospect’s name: Let the potential customer know that you he/she is the object of your attention buy learning and using his/her name. You could lose a potential sale if he/she believes that you feel they are not important.
  • Stay out of other companies’ booths: This is rude, inconsiderate and as a practical matter sets up the opportunity for other vendors to do the same thing to you. Stick to your own display and your own customers.
  • Listen more and talk less: Finally, don’t overwhelm your prospects with a bunch of sales talk. Allow them to say what they want to say and actively listen.

In short, key contacts are often made at trade shows. They present an open microphone for your company to make its best case for itself. You should know how to turn off and on that mike. You can also help make that first impression of your company positive one by using a trade show exhibit rental Los Angeles from Pop Exhibits, Inc.