7 Rules of Trade Show Etiquette

You want to make a splash and to be competitive during your trade show appearance but trade shows are not the Wild West. There are some rules that one must follow if one wishes to make the right impression on potential clients/connections. The following are commonsense booth etiquette tips that we hope will help you make each and every tradeshow appearance a success.

  • Set up your booth on time: Imagine the impression you will make on other attendees and potential leads by not setting up your booth on time. It will not be a good one. Leads will get the impression that your business is equally chaotic and disorganized. Start setting up things long before the venue opens its doors.
  • Don’t have a messy booth: A well organized, attractive booth is more functional and makes a positive impact on future clients. Our double deck displays are attractive and attention getting and will help you make that vital first impression on customers.
  • Avoid eating and drinking in your booth: Another thing that will give an equally bad impression on potential customers is eating in your booth. This gives clients the idea that you are too busy for them and that you take their presence lightly.
  • Be considerate of other vendors: Be considerate and remember that there are other vendors present at whatever show you attend. Keep your light and sound presentation at respectable levels and do not interfere with another vendor’s presentation to attendees.
  • Learn the prospect’s name: Let the potential customer know that you he/she is the object of your attention buy learning and using his/her name. You could lose a potential sale if he/she believes that you feel they are not important.
  • Stay out of other companies’ booths: This is rude, inconsiderate and as a practical matter sets up the opportunity for other vendors to do the same thing to you. Stick to your own display and your own customers.
  • Listen more and talk less: Finally, don’t overwhelm your prospects with a bunch of sales talk. Allow them to say what they want to say and actively listen.

In short, key contacts are often made at trade shows. They present an open microphone for your company to make its best case for itself. You should know how to turn off and on that mike. You can also help make that first impression of your company positive one by using a trade show exhibit rental Los Angeles from Pop Exhibits, Inc.   

5 Tips for Choosing the Best Booth Location at Your Next Trade Show

Trade shows can be a bit overwhelming —— especially if you’re a newbie. Your team will have many things to consider before it receives its first customers from how to set up your display, to how it compares to others, and much more. One of the most important things to consider is where to place your booth to maximize your ROI. Because as they say in real estate: It is all about location, location, location. In this guide, we’ll share some tactics and techniques to help you choose the right location for your trade show booth

  • Stay near the entrance: This is almost always prime real estate for trade show exhibitors. Why? First, there is much foot traffic near the entrance. Attendees will feel “fresh” when they enter the venue meaning that they will be just starting out on their tradeshow odyssey and will therefore be more likely to be converted. The only drawback here is that this real estate is usually more expensive than other locations.
  • Consider “secondary” locations that receive lots of foot traffic: Is space near the entrance cost prohibitive? Consider locations that always have lots of traffic such as major walkways, food and drink areas, restrooms, etc. These areas are usually less expensive to rent but will still generate considerable foot traffic.
  • Think about doubling up: Consider using a two booth approach instead of one booth in a prime location. This will help you maximize the amount of space that is available at the trade show. Moreover, this approach helps smaller companies who have to compete with large companies that can afford massive single displays. You can opt for a 10×20 booth rental with us for a display that is attractive, attention getting and functional.
  • Choose and reserve your space as early as possible: The more popular the trade show, the more important it will be to reserve your space before your competitors do. There are two reasons for this. First, you may save money by booking early if the venue offers discounts for this. Second, it will give you more potions when it comes to picking a location for your booth(s).
  • Know where other exhibitors/sponsors are: By being near the big players you may be able to capture some of their residual traffic. Just be sure to stay in your own place and do not invade anyone else’s area. This is common tradeshow etiquette.

Finally, the most important thing to remember about tradeshows is that they are all about results. They are all about ROI. You should use all of the above strategies to help guarantee this. However, cost is also a consideration for most exhibitors. This will also govern where you place your booth as well. For trade show exhibit rental in Los Angeles, we can help you make your mark at your next trade show and do so without exhausting your budget.

6 Tricks to Writing Post-Tradeshow Emails

You can bet that the trade show in which you recently appeared hosted many others companies. It is also a sure thing that the crowds there saw dozens of product demos and chatted with more sales reps than they can probably remember. But in order to stand out and prosper you must make your company stand out. You have to be able to follow up with the contacts you did make at your trade show appearance so that you can refresh their memories about your fantastic product or service. Or else what was the point of your appearance? Here’s how you can stand out from the crowd by following up your leads with great emails:

  • Start preparing for follow-ups before the exhibit ends: This way the information you gathered from your leads will be accurate and complete. Do so by taking careful notes from your guests about their contact into, their impressions, etc. This will improve the sales process and make your leads feel valued.
  • Use personalization: Another reason that you should start composing your email before the exhibit ends is so you can have enough information to make your correspondence personal. Include in our email the person’s contact information such as their name, phone number, etc. Also, identify the show you attended as this may not be the only show the lead visited.
  • Follow-up in a timely manner: Send your follow up emails out no later than one to two days after the event. Do this so that your email will be fresh in the minds of your leads.
  • Drive your reader to act: You did all your promotion at the event your company attended. Take this opportunity to motivate the reader to visit your website, take advantage of a special trade show attendee promotion, etc.
  • Keep it short and sweet: Your lead may have many other emails to sift through about the exhibit you attended and others. Therefore, you should try to keep your email short, sweet and to the point. If you have trouble doing this there are several templates on the Internet that you can use.
  • Request a follow-up chat: Keep the conversation going by encouraging your potential leads to contact you via email or on your site.

Remember that emails are the easiest and potentially most profitable way to follow up on trade show leads. They are relatively inexpensive and can even help generate more leads. You can also make an impression on potential customers with our custom trade show exhibits and our 10×20 trade show booth. They can make your company stand out in a sea of exhibitors.