We’ve been providing 20×20 trade show booths in Las Vegas for quite a while, and have seen a bit of everything. It seems that all industries have their norms in terms of the types of designs you expect to see. Despite the industry differences, the end goal is always to get noticed by show attendees. The first step is to gain the attention of prospective customers. Your staff need time to engage them to deliver your marketing message. If it’s your first show, it’s tempting to just try and blend in with your competitors. While this may seem safe, it won’t get you any attention! Here are some ways you can differentiate your companies trade show booth in order to stand out from the competition.
Some ways to stand out:
Structure: Get creative! We have a number of 20×20 trade show booth designs to choose from, but don’t be afraid to request changes. Don’t be afraid to try something different than what you’ve done at past shows. Running A/B tests with different designs is a great way to find what general design works best for your company. See some examples of great design structures in our Portfolio.
Product Displays: Avoid over-crowding your surfaces with product. Look around at what your competitors are doing, and try something a little different. The goal is to get attendees pausing long enough to notice your message and products, so don’t be afraid to think out of the box a bit.
Lighting: One of the easiest ways to change up a tired design is with new lighting. Colored LED lights can go a long way in grabbing attention. Lighting can be used to highlight a product, bring attention to a design element, enhance your color scheme, or create soft ambiance in a lounge area.
Booth staff: Make sure to bring your best employees to staff your 20×20 trade show booth. Staff members who have been with the company a while and know the ins and outs of not only your products but your competitors as well. You want staff who feel comfortable talking about your products, are personable and energetic.
Colors: Many industries have a somewhat standard color palette. Blue and white are staples in the medical field, for instance, as they convey reliability, calmness and cleanliness. To stand out, try and avoid the standard color palette of your industry. Picking a unique color palette is a simple way to help you stand apart from all the other 20×20 trade show booths. Just make sure to do some research before picking a color scheme as certain colors can convey messages that might accurately depict your marketing message or objectives.
Evaluating your trade show budget to find ways to get creative with how your money is being spent is important to do from time to time. Exhibition booth design is constantly evolving. Sometimes all it takes it a little out-of-the-box thinking to save you some serious money! Your trade show budget can be cut down in many ways from managing travel, lodging, eating, and entertainment expenses to changing shipping strategies. The focus here is on making your trade show booth as high-impact as possible for less money.
Rent instead of purchasing
Does your company only attend one or two trade shows/year? Does your look change often? If so, renting an exhibit might make the most sense for you. We’ve written a number of articles on this topic! Renting can be a fantastic way to save money while maintaining your exhibition booth design flexibility.
Get a lighter booth to save on transportation costs
This only really makes sense if you’re in the market for a new booth anyway, but it’s worth mentioning. Newer booths are often built from lighter-weight, higher-strength materials. In addition to being less expensive to ship they often have a sleeper, more updated look to them as well. Reducing weight saves on both shipping and drayage (material handling) costs at the show.
Update your current exhibition booth design, but shop around for the best price!
If your company has already invested in a trade show booth but it’s not suiting your current needs, it might be time to look into a cost-effective replacement. Shop around to see what will be the best long-term fit while keeping renting in mind as a cost-saving option as well. Oftentimes the most cost-effective path is to add new components to your existing booth or update the graphics.
Make sure assembly is straight-forward
If you or someone from your company is installing your booth, insure your exhibition booth design is easy to assemble. An outside I & D company should be familiar with your display manufacturer to avoid costly set up delays. Unnecessary delays can rack up labor costs quickly!
you want your trade show appearance to fly in under the radar – and why would
you? – then it will probably be a good idea to promote it in some manner. You
could leave that up to the company hosting the event but that would not be very
wise. After all, they will be ill-equipped to focus on just one exhibitor. The
best way you can alert people of your attendance at the event is by sending out
a press release shortly before your appearance. With this in mind, here are
some tips for writing a press release that will create buzz about your trade
Determine your company’s
you trying to attract the attention of the general public or are you going
after a niche market? Determine who you want to show up for your exhibit before
you write or hire someone else to write a single word of copy.
Write an attention-grabbing
space real estate is precious. (Ideally, it should be between 65 to 80 characters
long.) Don’t squander it by skipping over the most exciting and important
details about the event and your appearance. Moreover, be sure that the length
of your title not only titillates the public but that it is search engine
friendly. This will allow it to be shared on social media sites and other online
outlets. Finally, it may be helpful to write your headline after you have
written the rest of your press release first.
Use keywords: Speaking of being search engine
friendly, it is also a good idea to use carefully researched keywords in your
press release. This will help with search engine ranking and it will help the
people who are looking for your product or services find you easier.
Keep it short and concise: Speaking of titillation, the
more mystery you leave for your readers while still giving them the basic
information you need the more likely they will be to seek you out among the
Don’t forget to include your
contact information: Include your company’s name, telephone number, website address, the main
contact person and email address. This way the public will have no problem
reaching out to you for more information about your product and/or services.
A way to make your exhibit stand out at the exhibit once you have reached your audience is with one of our custom trade show exhibits. Our 10×20 trade show booth, for example, can make your company stand out among the other exhibitors who will be clamoring for an audience. With our exhibits and a well written press release you will be able to give your company the exposure that it deserves.