shows can be a bit overwhelming —— especially if you’re a newbie. Your team
will have many things to consider before it receives its first customers from
how to set up your display, to how it compares to others, and much more. One of
the most important things to consider is where to place your booth to maximize
your ROI. Because as they say in real estate: It is all about location,
location, location. In this guide, we’ll share some tactics and techniques to
help you choose the right location for your trade show booth
Stay near the entrance: This is almost always prime real estate for trade show exhibitors. Why? First, there is much foot traffic near the entrance. Attendees will feel “fresh” when they enter the venue meaning that they will be just starting out on their tradeshow odyssey and will therefore be more likely to be converted. The only drawback here is that this real estate is usually more expensive than other locations.
Consider “secondary” locations that receive lots of foot traffic: Is space near the entrance cost prohibitive? Consider locations that always have lots of traffic such as major walkways, food and drink areas, restrooms, etc. These areas are usually less expensive to rent but will still generate considerable foot traffic.
Think about doubling up: Consider using a two booth approach instead of one booth in a prime location. This will help you maximize the amount of space that is available at the trade show. Moreover, this approach helps smaller companies who have to compete with large companies that can afford massive single displays. You can opt for a 10×20 booth rental with us for a display that is attractive, attention getting and functional.
Choose and reserve your space as early as possible: The more popular the trade show, the more important it will be to reserve your space before your competitors do. There are two reasons for this. First, you may save money by booking early if the venue offers discounts for this. Second, it will give you more potions when it comes to picking a location for your booth(s).
Know where other exhibitors/sponsors are: By being near the big players you may be able to capture some of their residual traffic. Just be sure to stay in your own place and do not invade anyone else’s area. This is common tradeshow etiquette.
Finally, the most important thing to remember about tradeshows is that they are all about results. They are all about ROI. You should use all of the above strategies to help guarantee this. However, cost is also a consideration for most exhibitors. This will also govern where you place your booth as well. For trade show exhibit rental in Los Angeles, we can help you make your mark at your next trade show and do so without exhausting your budget.
can bet that the trade show in which you recently appeared hosted many others
companies. It is also a sure thing that the crowds there saw dozens of product
demos and chatted with more sales reps than they can probably remember. But in
order to stand out and prosper you must make your company stand out. You have
to be able to follow up with the contacts you did make at your trade show appearance
so that you can refresh their memories about your fantastic product or service.
Or else what was the point of your appearance? Here’s how you can stand out
from the crowd by following up your leads with great emails:
Start preparing for follow-ups
before the exhibit ends: This way the information you gathered from your leads will be accurate and
complete. Do so by taking careful notes from your guests about their contact
into, their impressions, etc. This will improve the sales process and make your
leads feel valued.
Use personalization: Another reason that you should
start composing your email before the exhibit ends is so you can have enough information
to make your correspondence personal. Include in our email the person’s contact
information such as their name, phone number, etc. Also, identify the show you
attended as this may not be the only show the lead visited.
Follow-up in a timely manner: Send your follow up emails out
no later than one to two days after the event. Do this so that your email will
be fresh in the minds of your leads.
Drive your reader to act: You did all your promotion at
the event your company attended. Take this opportunity to motivate the reader
to visit your website, take advantage of a special trade show attendee
Keep it short and sweet: Your lead may have many other
emails to sift through about the exhibit you attended and others. Therefore,
you should try to keep your email short, sweet and to the point. If you have
trouble doing this there are several templates on the Internet that you can use.
Request a follow-up chat: Keep the conversation going by
encouraging your potential leads to contact you via email or on your site.
Remember that emails are the easiest and potentially most profitable way to follow up on trade show leads. They are relatively inexpensive and can even help generate more leads. You can also make an impression on potential customers with our custom trade show exhibits and our 10×20 trade show booth. They can make your company stand out in a sea of exhibitors.
If your company attends multiple shows/year, you might end up purchasing several kinds of exhibits for different types of events. For big shows you might have a large custom island exhibit while smaller shows require a 10×10 inline exhibit. It’s becoming more and more common, however for companies to request a Multi-purpose Custom exhibit design that’ll work for all or most of their shows.
A multi-purpose custom exhibit that can seamlessly transform from a 20×20 into a 10×20 or 10×10 inline is quite a design challenge. The designs need to be composed of components that are able to be used for the smaller size booths. Not only do they need to transform, but they need to be functional and aesthetically appealing in all forms. They also need to be upgradeable, hold up well to many uses and be used at many types of events. Phew!
In some cases it’s simple. A smartly designed large backwall can be broken down to function as a 10×10 or 10×20 exhibit. In other cases the designs need to be more clever.
Financial Benefits of Multi-Purpose Custom Exhibits
While the initial custom exhibit is typically a bit more expensive than a standard design, the versatility means big cost savings long-term. One quality Multi-purpose custom exhibit might cost around 100k, for example. But compared to purchasing separately a 10×10 for 25k, a 10×20 for 30k and an island for 80k you’re actually saving quite a bit. This is especially true if your needs remain relatively consistent and you can utilize the same design for a number of years.
No matter the size show and booth you use, your look remains consistent with a multi-purpose custom exhibit. Since all were designed as a cohesive set you can insure that your colors, graphics and product displays remain consistent between trade shows.
Where to begin?
Start off by determining your trade show schedule and your planned booth sizes for those shows. Do you have any special requirements for certain shows? How long will the exhibit be used for? It also helps to define your marketing goals and figure out how your exhibit will help you reach those goals.