As a senior entrepreneur launching a new company, effective marketing is essential. Luckily, it isn’t as difficult to create a winning strategy as you might expect. If you aren’t sure where to begin, here are some tips from P.O.P. Exhibits to help you successfully market your new business.
Develop a Simple Marketing Plan
When you’re first launching a business, simplicity is your ally. While a pricey marketing agency might try to entice you with all of the bells and whistles, that isn’t typically necessary during the early days of your company.
Instead, conduct market research. Before you get started, however, you must identify the problem your business solves and determine who, exactly, you’ll be solving problems for. Once you’ve have information in hand, you can focus on areas like:
- Assessing market saturation
- Evaluating product marketability
- Analyzing competitor positioning
- Determining a viable price point
Once you’ve done that, you can determine which marketing strategies align with your brand, ensuring you choose the correct kind of campaigns for your goals.
If you’re still hesitant to move forward, then boosting your business acumen now is an intelligent move. By signing up for an online MBA, you’ll be able to balance supporting your company with your personal obligations and education. Plus, you’ll learn about research and statistics, as well as marketing, strategic planning, and economics, giving you a solid foundation.
Choose the Right Types of Marketing Strategies
The number of marketing options that can work well for small businesses is staggering. As a result, many senior entrepreneurs aren’t sure where to begin when deciding which strategies are best.
In today’s increasingly digital world, starting with your online presence is usually wise. Typically, you’ll want to start with a simple website. Approximately 64 percent of small businesses have sites according to Devrix, so you’ll be the odd one out if you don’t go this route. When you begin developing your site, focus on SEO best practices. Additionally, avoid large blocks of text, add images to break up the content, and use whitespace to ensure the pages aren’t overwhelming.
After that, move on to social media. Which platforms are best depends on the nature of your business. While starting with Facebook can be a smart move, you may want to add Instagram if you’re focusing on products, as that site is highly visual. For certain services, you may be better off with YouTube or TikTok, allowing you to showcase videos demonstrating your offerings or post helpful how-to videos that could benefit customers.
Infographic World notes that you may find that your business would benefit from a lead generation company. For a small fee, these companies will find you high quality leads that can help you to grow your customer base and brand recognition. Beyond that, the nature of your business may matter. E-commerce companies might benefit from social media or web advertising. If you operate a brick-and-mortar store, coupons in local papers or distributed through mailers might be smart.
You can also generate plenty of leads when you participate at a trade show. Potential customers and clients already have a focus on your industry and its products or services, so those who stop by your booth have a keen interest in what you have to offer. You can also accentuate your presence at a show by either being a sponsor or advertising in the literature, which will place you at attendees’ top of mind.
Take Advantage of Low-Cost Tools
There are a slew of low-cost tools that can make achieving your marketing goals easier. Free and low-cost website builders like WordPress and Squarespace streamline the creation of a site, ensuring customers can find you online. Free and inexpensive tools like Canva and Pablo make crafting attractive social media images easier.
You can even make a free custom logo with online tools. You’ll be able to customize it to your needs and color scheme easily.
Ultimately, that’s only the tip of the iceberg when it comes to low-cost tools. So, before you pay for any service, do a little research to see if there’s a frugal (or free) alternative. You may be surprised at what you find.
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P.O.P. Exhibits specializes in trade show exhibit sales and rental services in Las Vegas and other U.S. venues. Contact us today to find out more! 800-880-6498