Countless business deals are done at trade shows every year. This is why they are one of the most effective ways you can promote your business whether it is a starter up or an established enterprise. In fact, according to some studies nearly 80% of trade show attendees say that exhibits influenced their decision to purchase from businesses. So, what are the best strategies for increasing your trade show leads?

In the end, it’s all about the quality of leads you acquire and not just about sheer numbers. Using these tips you will hopefully be able to generate many quality leads that can make the cost and time you invested in your trade show presentation pay off.  

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