We’ve been providing 20×20 trade show booths in Las Vegas for quite a while, and have seen a bit of everything. It seems that all industries have their norms in terms of the types of designs you expect to see. Despite the industry differences, the end goal is always to get noticed by show attendees. The first step is to gain the attention of prospective customers. Your staff need time to engage them to deliver your marketing message. If it’s your first show, it’s tempting to just try and blend in with your competitors. While this may seem safe, it won’t get you any attention! Here are some ways you can differentiate your companies trade show booth in order to stand out from the competition.
Some ways to stand out:
Structure: Get creative! We have a number of 20×20 trade show booth designs to choose from, but don’t be afraid to request changes. Don’t be afraid to try something different than what you’ve done at past shows. Running A/B tests with different designs is a great way to find what general design works best for your company. See some examples of great design structures in our Portfolio.
Product Displays: Avoid over-crowding your surfaces with product. Look around at what your competitors are doing, and try something a little different. The goal is to get attendees pausing long enough to notice your message and products, so don’t be afraid to think out of the box a bit.
Lighting: One of the easiest ways to change up a tired design is with new lighting. Colored LED lights can go a long way in grabbing attention. Lighting can be used to highlight a product, bring attention to a design element, enhance your color scheme, or create soft ambiance in a lounge area.
Booth staff: Make sure to bring your best employees to staff your 20×20 trade show booth. Staff members who have been with the company a while and know the ins and outs of not only your products but your competitors as well. You want staff who feel comfortable talking about your products, are personable and energetic.
Colors: Many industries have a somewhat standard color palette. Blue and white are staples in the medical field, for instance, as they convey reliability, calmness and cleanliness. To stand out, try and avoid the standard color palette of your industry. Picking a unique color palette is a simple way to help you stand apart from all the other 20×20 trade show booths. Just make sure to do some research before picking a color scheme as certain colors can convey messages that might accurately depict your marketing message or objectives.
