Unless you want your trade show appearance to fly in under the radar – and why would you? – then it will probably be a good idea to promote it in some manner. You could leave that up to the company hosting the event but that would not be very wise. After all, they will be ill-equipped to focus on just one exhibitor. The best way you can alert people of your attendance at the event is by sending out a press release shortly before your appearance. With this in mind, here are some tips for writing a press release that will create buzz about your trade show appearance.


A way to make your exhibit stand out at the exhibit once you have reached your audience is with one of our custom trade show exhibits. Our 10×20 trade show booth, for example, can make your company stand out among the other exhibitors who will be clamoring for an audience. With our exhibits and a well written press release you will be able to give your company the exposure that it deserves.