You’d be surprised at the percentage of companies whose trade show marketing plan consists of jumping on a plane and showing up for the show. Everyone knows that a little pre-show effort can enhance your efforts at the show regardless as to the product/service you are selling. So, why not do it?

One idea is to create contests and giveaways to gather attention online. Everyone loves winning something and by consistently running fun, low cost giveaways, you can build or increase your following. The idea is to focus less on what it is you’re giving away and more on how you’re getting people to participate. Try offering a contest entry in exchange for new customers/prospects liking your Facebook page or for existing customers to refer a friend.

What really makes sense is to carry the theme or concept into your Rental Booth Design.