Have you ever noticed that some people at trade shows haven’t grasped the fact that first impressions are lasting impressions? I’ve noticed sales representatives wearing, for instance, scuffed shoes or clothes that don’t seem to fit right. And while we all know that the energy you convey is a big part of success in any area of life, others will find a chair and slouch. What’s crazy is that according to research, 83% of marketers have said that increasing sales is the #1 reason for participating in the show in the first place, and 64% are looking for new prospects. If you’re an event coordinator in charge of a sales team, it might be worth laying down a few guidelines before leaving the home office. In a nutshell, it’s to look engaged and to be engaged.