Selecting the right technology for your trade show booth can be challenging. Everyone wants to appear to be on the leading edge of their industry or, at the very least, not far behind the leaders. We did a series of booth rentals for Twitch.tv, including E-3 in Los Angeles, that were wired to the hilt with an 80” monitor, live “Shouters”, interactive kiosks for gamers and a hidden production room where it was all produced second by second by a media team from New York.
That sort of production is not common for most industries. It’s likely that when planning your next show the task will be easier. A common practice is to include a presentation area, for instance, with seating and a large screen or, alternatively, a series of smaller LCD’s to be used for one on one presentations. Lighting effects are worth exploring. Counters with built-in charging stations are available and serve as a convenience for visitors. In short, the effective use of technology and lead to improved communication and impact your overall success at your show.
When mentioning the combination of ROI and trade shows, do you know that research has shown that an astounding 80% of exhibitors never followup on their leads. What’s amazing about it is that not much has changed over the twenty four years that P.O.P. Exhibits Inc. has been in business. This suggests that you can go all out and invest in an “event technology solutions architect” to get help in figuring out the best way to spend your trade show resources, or you can direct your sales team to darn well follow up on their leads after the show. That’s not to say that a solutions architect won’t be a good idea. But the biggest thing you can do in the short term is to followup on your leads.